New Logo Questionnaire

To help us get-to-know the real you, please complete the following questionnaire.

New Logo Questionnaire

To help us get-to-know the real you, please complete the following questionnaire.

New Logo Questionnaire

Questionnaire
To help us get-to-know the real you, please complete the following questionnaire

First Name

Last Name

What is your email address?

Your phone number?

What’s the name of your company?

Business Type/Niche

Complete New Logo Questionnaire:

1. What is your business's tagline (if you have one)? Are there any phrases that hold significance in your business? If yes, please explain!

2. Tell me the story behind your brand!

3. In your opinion, what is wrong with your current Brand Identity (if you have one)? What do you not connect with anymore?

4. In your opinion, what sets you apart from your competition? (Why should someone hire/use YOU over someone else?)

5. Who is your “IDEAL” client? Describe them (note: these are the clients you WANT to work with).

6. Do you feel aligned with the clients/customers you are currently working with most frequently? Why/why not? Briefly describe them.

7. What are 5 words your clients would use to describe your business?

8. When someone lands on your site/social media/shop, how do you want them to feel?

9. Explain your *vibe* to me the best you can. It doesn't have to be perfect or really "make sense".

10. What would you consider to be your desired brand voice? (Conversational, Strictly professional, Authentic, Enthusiastic, Educational, Friendly, Humorous, Serious, etc.)

11. Which design aesthetic(s) appeals to you most? (Girly, Feminine, Moody & Dark, Earthy, Editorial, Colorful & Vibrant, Boho, Corporate, Laid-back/Easy-Going, Masculine etc.)

12. Are there any colors you are naturally drawn to? Color psychology and your ideal client plays into color selection BIG TIME, but I always like to keep in mind what you love too!

13. Is there anything or any style you want to avoid with your branding?

14. Anything else I should know?